(Part 3) No One Reads Your Stupid Blog

Part 3: No One Reads Your Stupid Blog. In part 1, we discovered that it was hard to get people to read your blog, but some people have accomplished it. In part 2 we looked at one kind of successful blogger. We will call them “Talented”. In this part we are looking at the other kind of successful blogger. We will call them “Famous”.

This is the hardest way to become a successful blogger. Chris Cooley, the tight end for the Washington Redskins,� has a blog. Fans read it. Influential people read it. He has a successful blog … by default. He is “Famous”. Does he fall into the category of “Talented”? Beauty is in the eye of the beholder. Maybe his fans love his demeanor in the blog, the videos, his openness etc…

Everyone knows about that kind of famous. That is something that a normal person can rarely attain. What we can do is become “Internet Famous”. “Internet Famous”ness can come from countless different ways. There are billions of people on the internet. Many are famous. Some have power, while others only have perceived power.

I’ll give you some examples. You will see that it is very rare to become internet famous. It is harder to become internet famous , than it is to be talented.

1st is a great little story of a college hoops blogger, who had a following, and followed back, on Twitter. He parlayed the 2. Peter R Casey, became the first Microblogger to have a media credential. He was a micro blogger for St. Johns basketball. Now, as the T-Shirts say, “He’s kind of a big deal”. ESPN, Mashable etc… ran with the story. He quickly became “Internet Famous”. Am I saying that he is not talented? No. I am saying that many people blog about college basketball, and have a Twitter account, but he was the only one that became famous this way. Given the fact that he now writes for many credible sources, it is safe to say that he is one of the few that have actual power, and not perceived power.

If he was just a St. Johns blogger and had a ton of Twitter followers, some people might have thought he has real power. Trust me. He would not. Do you know the bloggers for the Xavier or Fordham basketball team? … My point exactly. If they had 50k random Twitter followers, would that help you know them? No.

Please keep in mind, I am not an expert on Mr. Casey. I am not trying to minimize what he has done. I am just simply stating that he is successful. His case is rare. He has also done much more since this, and has been featured in ESPN the Magazine etc…

Another internet famous person is “The Social Media Wizard”. We all know one. You might even think you are one. I have tried. Every person that has opened a Digg account has tried for a little while.

Maybe the game comes naturally to this guy. Maybe he has to work tirelessly. Maybe he works for a social media firm and he is not 1 person, but is actually 10 people. You never know. But, what happens when their account is banned? Who cares about a banned Digger? Can a banned Digger help anyone?

You see, a power digger can move millions of eyeballs to internet pages, but it is all perceived power. Digg has all the power, and once they take it away, they just let the next user borrow it.

Have you ever been to Digg, and visited one of the power Diggers blogs? It is almost always decent content, but did you look at the comment count? How many people are actually reading these blogs?

Keep in mind. I am not attacking anyone. Millions of blogs, good and bad, have low comment counts. I am just saying that the white listed power Digg sports blogs most likely get most of their traffic from digg, and that is a perceived power.

There you have 3 examples, and there are countless others, but I think they all fit into those 2 categories. Popular bloggers are either talented, famous, or both.

The next part of this series will look closer at “Power and Perceived Power”. Hint: A lot of people will not be happy after reading it.