FanHouse TV: Marketing Effect of LeBron's Move to Miami

Filed under: Heat, NBA Videos, Sports Business and Media

LeBron James is headed to South Beach.



While many thought New York City would be the place that would take the "LeBron Brand" to the next level, it wasn't enough to draw James to the Big Apple.



FanHouse TV's Dan Graziano and Rob Peterson take a look at how being a member of the Heat will impact how hot LeBron's image becomes.

 

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Full story at http://nba.fanhouse.com/2010/07/09/fanhouse-tv-marketing-effect-of-lebrons-move-to-miami/